But he told CNN last year that he does not post the videos to gain fame.īut Lame said that’s not why he started posting videos. Lame did not immediately respond to a CNN request for comment on his new reign as the most-followed TikTok account. I think most people prefer to keep things simple.” To her, Lame’s videos reveal ‘how often we make life more difficult or complicated than necessary. “The lack of verbal communication allows the audience to focus only on his actions, and no other meaning can be applied other than what he is literally doing or expressing.” “People were scouring social media for both escapism and connection,” Ferraz said. Khaby Lame speaks at an Italian Tech Week event on September 24, 2021, in Turin, Italy. She also believes his content resonates with people because he rose to fame during a time when the world was on lockdown from quarantine. They appear organic and use simple actions and imagery to convey humor, which boosts his authenticity and reinforces his point about making life less complicated, Ferraz said.
Unlike some other social media stars, Lame’s videos are not overproduced. His stoic facial expressions have also turned him into a meme star – with his face reposted in reaction videos on social media. “They know I’m the one who solves problems so they tag me or mention me and they’re like, ‘Khaby it’s your turn, solve this problem because we need you,’” he said. Lame’s deadpan humor has attracted fans from all over the world, who regularly send him videos of people performing simple tasks in complicated ways. He sends a message that life need not be complicated “His exasperation is relatable, and feelings are universal.” “You don’t need to speak to be seen or understood,” Christina Ferraz, founder of Houston-based public relations agency Thirty6five, told CNN.
One marketer says the popularity of Lame’s videos show how nonverbal communication can transcend language barriers and make connections across cultures. “Maybe because my facial expressions are funny and they make people laugh, this simplicity makes people laugh and I love it,” Lame said. These silent but expressive reactions have made him one of the most recognizable digital creators on social media. After his common-sense approach to a task, Lame extends his arms with his palms facing upward, as if to say, ‘duh.’ Sometimes he throws in an eye roll or a shake of the head. His reactions personify the term “shaking my head,” or SMH in internet shorthand. In another, he reacts to a video of a woman noisily peeling a cucumber with her teeth by using a vegetable peeler to accomplish the same task. In one video, Lame peels a banana with his hands in response to a video of someone gingerly slicing open a banana with a cleaver. TikTok says it now has more than 1 billion monthly active users
TO GO WITH "Interview: How TikTok works to connect creative talents with relevant industries" (Xinhua/Ahmed Gomaa via Gerrt) (Xinhua/Ahmed Gomaa via Getty Images) Ahmed Gomaa/Xinhua/Getty Images 1, 2020 - Photo taken on Dec, 1, 2020 shows a mobile phone running the TikTok app in Cairo, Egypt. In most of his clips, he lampoons videos of people doing overly complicated hacks by responding with a simplified, more logical way of doing the same task.ĬAIRO, Dec. Lame is a slender Senegalese man with long limbs and an expressive face. I thought of a way to reach as many people as possible. “The type of gesture came by chance, but the silence didn’t. ” I thought of a way to reach as many people as possible.
“I came up with the idea because I was seeing these videos circulating, and I liked the idea of bringing some simplicity to it,” Lame told CNN late last year. The only other person ahead of him is dancer Charli D’Amelio, a California teen who posts playful videos, often with her older sister Dixie.Īnd Lame, 21, does it all without saying a word. Now Lame (prounouced Lah-MAY) is the most popular man on TikTok, with 114 million followers. In early 2021, he began making fun of the life-hack videos that flood social media platforms – reacting to them with a wordless shrug or a look of exasperation. And gradually, a surprising career was born.Īt first, like a lot of TikTokers, he created clips of himself dancing, watching video games or doing comedy stunts. One day, he downloaded TikTok and started tinkering with it in his bedroom, posting videos of himself under the name Khaby Lame. He spent his days holed up at his parents’ home in Chivasso with his three siblings, looking for other jobs. Comedian Khaby Lame has become the king of TikTok – all without uttering a word.
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